The Rules.

Wear What You Like, Not What You’re Told.

You look weird in clothes you don’t like. Always.

Live with Taste, Not Excess.

Luxury isn’t about having more, it’s about elevating the quality of your surroundings in ways that improve your life.

Honor the Power of Little Luxuries.

Little luxuries can change the trajectory of your day and remind you that you’re worth the care you give yourself. Put that croissant on a good plate and use the stemware.

Make Time for Beauty.

You don’t need an occasion to make something lovely. Beauty is a daily practice. Wear your good clothes and jewelry. You are the special occasion.

Share What You Know.

Wisdom is meant to circulate. If you’ve learned something that makes life richer — teach it, gift it, pass it along.

Move Through the World With Grace.

Politeness costs nothing and leaves an aftertaste of class. Say please and thank you. Mean it.

Don’t Wait for Permission to Belong.

There will always be people who question why you’re there. Leave them to their mystery. Stand tall, stay kind, and know that presence is the only permission you need.